Unwrapping the Year, Pornhub Reveals Top Talent, Search Terms

Kilian Melloy READ TIME: 4 MIN.

Even in advance of any implementation of Project 2025, a number of "U.S. states have already imposed age-verification laws, requiring ID for websites where over a third of the content hosted is explicit, thus making porn harder to access," Mashable noted. "Pornhub has responded by blocking itself from these states including Texas, Indiana, and Kentucky."

"Because of this, the map of the most popular searches in each state looks a bit different this year," with "states where Pornhub is banned [being] grayed out..."

Such gaps in the available data didn't dampen the steam coming off the yearly report. Despite the puritanical leanings suggested by the election, the United States led the rest of the world by far in terms of traffic to the site. The #2 country on the Top 20 list – France, as noted above – only registered about a third of the traffic to the site that America mustered.

However, Americans lagged behind Mexico and the Netherlands in terms of how much time users spent on the site. Mashable relayed that "Pornhub notes that the average time spent overall has dropped 29 seconds this year. Young adults are driving this increase: 18-24-year-olds spent less than 76 seconds on the site compared to the average. Either they're getting their kicks too soon, or going elsewhere."

Pornhub's analytics went deep as well as wide, and even genre fanboys (and girls) got a nod for their interests.

"Surprisingly, 'Star Trek' appeared in the most searched franchises this year," the Star Observer relayed, "which is incredible given that it literally led to the birth of fanfiction, which everyone knows, can be really horny."

"Nice to see people are still making Spock and Kirk get it on after 60-odd years."


by Kilian Melloy , EDGE Staff Reporter

Kilian Melloy serves as EDGE Media Network's Associate Arts Editor and Staff Contributor. His professional memberships include the National Lesbian & Gay Journalists Association, the Boston Online Film Critics Association, The Gay and Lesbian Entertainment Critics Association, and the Boston Theater Critics Association's Elliot Norton Awards Committee.

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