Christina Aguilera Co-Founds, Speaks Out About Lube Brand

Pop star Christina Aguilera has co-founded – and now speaks out as chief brand advisor for – a sexual wellness company called Playground.

The "What a Girl Wants" singer, 42, "will work with the Playground team to help de-stigmatize narratives around female sexuality," Rolling Stone reported, "while working to 'champion the brand's mission to create an open dialogue around sexual wellness.'"

"In other words," RS added, "while Aguilera had a hit song with 'Dirrty,' Playground hopes to make sexual health anything but."

"Playground makes intimacy products that improve women's sexual pleasure and health through FDA-approved personal lubricant that comes in four unique flavors: Love Sesh, After Hours, Mini Escape, and Aguilera's personal favorite, Date Night," Entertainment Weekly noted.

Aguilera opened up about the wellness brand with People Magazine, telling them, "I've gotten to know my vagina well over the last 42 years. And literally there are pleasure points that keep opening up as you get older."

Revealed the pop superstar: "There's four different places that I can orgasm from around my vagina, and that is the truth."

Aguilera reflected that, "This is a very natural progression for me personally," and said that she would like to "inspire other women to feel comfortable with talking about their experiences and owning their body and their sexuality and what that means to them, because every woman is different."

Added the singer: "Even if you don't have a partner, you can have your own date night with yourself, so I kind of love that about it. We travel. We don't always have access to other people."