Andy Cohen Stars in Nerds' 'Juicy' Super Bowl 2026 Commercial Teaser

Andy Cohen, the openly gay executive producer and host of Bravo's "Watch What Happens Live", stars in a teaser for Nerds candy's Super Bowl 2026 commercial, emphasizing the brand's "juicy" gummy clusters. The 15-second teaser, released recently, shows Cohen lounging poolside when he receives a call from his friendly "Taste Bud," delivering "juicy" news about the snacks. Fans can view the full ad during Super Bowl LX on NBC, airing Sunday, February 8, 2026, from Levi’s Stadium in Santa Clara, California.

In an exclusive interview, Cohen shared his longstanding fondness for Nerds, calling the partnership a "perfect match." "I've always loved Nerds," he said, highlighting his preference for Nerds Juicy Strawberry Punch Gummy Clusters. Cohen described the opportunity as "incredible," noting Nerds as a "great brand." He emphasized the cultural weight of Super Bowl ads, stating, "Being part of a Super Bowl ad is culturally significant, both in home and out of home."

As a father to 6-year-old Ben and 3-year-old Lucy, Cohen highlighted family excitement around the ad. "When I told them I was going to be in a Super Bowl ad, they were so excited. And then when I told them it was for Nerds, they loved it, too," he told Parade. Cohen, who hosts annual Super Bowl parties, noted his children's understanding of the event's importance. This personal angle underscores the ad's reach into family viewing traditions during one of television's largest audiences.

The Super Bowl commercial landscape for 2026 features high demand, with 30-second spots costing around $8 million after initial pricing at $7 million. NBCUniversal has sold out ad inventory, including tie-ins with NBA and Winter Olympics properties. Nerds joins a roster of brands like Hellmann’s, Fanatics, Squarespace, and Rippling, each teasing star-driven spots.

Cohen, a prominent figure in LGBTQ+ media circles for his authentic representation as a gay man in entertainment, brings his signature style—known for eliciting "juicy" revelations on Bravo reunions—to the ad. His career milestones include hosting Watch What Happens Live for 16 years, producing about 200 Real Housewives reunions, securing Oprah Winfrey as a guest, earning a Hollywood Walk of Fame star, authoring five bestsellers, and co-hosting New Year's Eve with Anderson Cooper for nine years. SiriusXM's Radio Andy channel marks its 10th year in 2026. "There's a lot to celebrate," Cohen reflected.

Looking ahead on Bravo, Cohen expressed enthusiasm for The Real Housewives of Rhode Island, premiering later in 2026, and the season 10 finale and reunion of The Real Housewives of Potomac, including a one-on-one with Karen Huger post-prison. He recalled a standout moment: the Real Housewives of Beverly Hills season 7 reunion where Kim Richards returned a stuffed bunny to Lisa Rinna. "The bunny on the Beverly Hills reunion was really kind of fun," he said.

While no direct community responses from LGBTQ+ organizations appear in current coverage, Cohen's visibility as a gay media personality in a mainstream ad slot amplifies affirming representation during a high-profile event watched by millions. His role ties into broader conversations on inclusive advertising, though specific impacts remain to be seen post-airing. The teaser has generated buzz among Bravo fans, blending pop culture with consumer branding.