Cocktails Without Prejudice Raises Funds for LGBT Equality

NEW YORK CITY - Van Gogh Vodka announced their second Cocktails without Prejudice campaign, which will take place this summer. This ongoing program will be executed with participating bars and clubs throughout the entire month of August, honoring Van Gogh Vodka's partnership with the Give a Damn Campaign.

A portion of proceeds from sales of the cocktail will benefit the non-profit organization, a project of Cyndi Lauper's True Colors Fund. The Give a Damn Campaign was launched in 2010 to inspire straight people to "give a damn" about LGBT equality and made an immediate impact with their powerful celebrity public service announcements.

"The Give a Damn Campaign is excited to be a part of Van Gogh Vodka's Cocktails without Prejudice," says Cyndi Lauper, co-founder of the Give a Damn Campaign. "The company's commitment to raising awareness and funds for our shared mission is truly inspiring. It is time for things to change and through this program we will be able to make a real difference in encouraging everyone to give a damn about equality."

Over 40 locations across the country will be participating. These venues will be able to create a signature cocktail utilizing the Van Gogh Vodka flavor of their choice. For each drink sold, a donation will be made to the Give a Damn Campaign. In addition, Van Gogh Vodka will match all venue donations made to increase the funds raised for this important organization. In the Boston area, Cocktails Without Prejudice participating accounts include:

� Cagney's, 214 Washington St, Quincy

� Port 305, 305 Victory Rd, Quincy

� Siros, 305 Victory Rd, Quincy

� Blue, 305 Victory Rd, Quincy

"We are excited for this second Cocktails Without Prejudice campaign, and hope that the various cocktails created spur conversation among consumers regarding the Give a Damn Campaign's important message," says Norman Bonchick, Chairman and CEO of Van Gogh Imports.

"We are thrilled to continue our Cocktails without Prejudice program celebrating our partnership with this worthy organization."

Van Gogh flavored vodkas (SRP $27/750ml) are crafted in small batches by Master Distiller Tim Vos at the Royal Dirkzwager Distilleries in Schiedam, Holland, which were given "Royal Appointment" in 2005 by Netherlands's Queen Beatrix. For more information on Van Gogh, please visit www.vangoghvodka.com or Facebook at www.facebook.com/vangoghblue and www.facebook.com/vangoghvodkas

The Give a Damn Campaign, a project of Cyndi Lauper's True Colors Fund, is a bold, Web-based initiative with the goal of educating and engaging the straight community in the advancement of gay, lesbian, bisexual and transgender equality.

To learn more about The Give a Damn Campaign, please visit: www.wegiveadamn.org