Inside the Twombley-Kings: How Hot, Married Couple Became Social Media Sensations

Wednesday January 20, 2021

Inside the Twombley-Kings: How Hot, Married Couple Became Social Media Sensations
  (Source:Instagram/ rick_and_the_griffopotamus)

Husbands Rick and Griff Twombley-King are content creators who make their living providing X-rated pictures and videos to hundreds of followers on OnlyFans and JustForFans.

As one of the top earners on the platforms, they're making close to $500,000 a year from a mixture of subscribers, sales from their online store, and sponsorships on social media.

We spoke with the Twombley-Kings to get a sense of their working lives and how others might be able to turn adult content work into a very high-paying job.

To begin with, their lives weren't always so public. Two years ago, Rick was running his own fitness studio while Griff was working as a freelance graphic artist. One morning, Rick innocently posted a video of Griff cooking stir fry in a pair of loose, blue basketball shorts while singing "Poor Unfortunate Souls" from Disney's "The Little Mermaid." By the afternoon, the video had gone viral and practically overnight, their Instagram gained hundreds of thousands of followers. A friend introduced them to OnlyFans as a way to monetize their internet fame.

OnlyFans and JustForFans are social media platforms that allow users to set up a paywall around their profiles. On both, Rick and Griff upload content to a feed, receive and send direct messages, and post pay-per-view content.

A typical day for the men begins with Griff waking up early to work on video editing, graphic design and packaging up orders that have come in through their merchandise store, Rick wakes up a bit later to take charge of administrative duties like answering messages, emails, and posting their day's content. By 1pm, they're at the gym. They then share a quick lunch together before starting on the creation of the next day's content.

"You have to treat it like a job," says Rick, "because it is. That means being consistent with content, paying attention to the quality of everything that is being released and looking through analytics to see what is performing and what's not."

He estimates that he and Griff each put in six to eight hours a day, seven days a week, into the management of their pages.

Communication is key. The men receive dozens of private requests from fans to film specific scenes. They are happy to fulfill them — within reason. "It depends on if the request is something we would do normally. If it's not something we're into, we respectfully decline," Griff explains.

Many leading earners on OnlyFans and JustForFans advertise their pages on YouTube and adult websites, however Rick and Griff take pride in acknowledging that zero percent of their income goes into marketing. They choose to do it organically on Instagram and Twitter.

That means they must maintain a large presence on social media. They currently have about 700,000 followers on multiple social platforms. They estimate that about 1% of their social media following subscribe to see more on for-pay pages.

Most of their expenditures come from services that will help the couple to keep looking good: gym membership, quality food, vitamins, supplements, and regular visits to a dermatologist. They take skin care seriously.

They also spend money on travel. Before the pandemic, the pair regularly traveled the world, filming in exotic locations and working with some of the top names in the industry. For safety reasons, they have curtailed most of their travel for the foreseeable future. Instead, they have been filming with local creators. Most of the men and male couples they collaborate with have their own pages on OnlyFans or JustForFans to profit from, but when they do not, Rick and Griff will share the money they earn from the visual content with their collaborators.

According to Rick, the growing popularity of OnlyFans and JustForFans has been a blessing for him and his husband, as well as for their marriage. "We both work from home now. We work out and have lunch every afternoon together, and at the end of each day, we're cooking dinner together, drinking wine, or on the couch playing with our cats. We spend a lot more time together than most couples do, which we love, because besides being married, we're also best friends."

They see the sky as the limit for their future as adult content creators. Last summer, the men unveiled their own online retail store with branded Rick and Griff merchandise including a line of phallic sex toys, pajama onesies, calendars, erotic playing cards, and a coffee table book.

Visit the couple's OnlyFan's page and their merchandise site for more about Rick and Griff.

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